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MIA

Project type

Art Direction / Design

As the Art Director for the MIA brand project, I meticulously curated an aesthetic that embodies sophistication and simplicity. The color palette, featuring soft pastels and a touch of metallic gold, exudes elegance. The packaging design, with its minimalist approach and subtle natural textures, communicates modernity and timelessness. Crafting the logo involved selecting a clean and legible font, complemented by a symbolic icon subtly referencing beauty and nature. The brand imagery showcases real-life beauty in a high-quality, lifestyle context, reinforcing the brand's commitment to simplicity and natural allure. With the tagline "Unveil Your Beauty, Embrace MIA," the overall vibe is one of refined grace, targeting a discerning audience seeking a blend of sophistication and simplicity in their beauty routine.

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