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EMPWR.

Project type

Art Direction

EMPWR stands as a recent project under my creative guidance as the art director. In this role, I’ve had the pleasure of curating every visual aspect, from crafting the branding to defining the color palette and even weaving the narrative through impactful copywriting. This project is more than just about fitness—it’s an artistic endeavor aimed at fostering an environment that not only empowers individuals to achieve their goals but does so in a visually engaging and thoughtfully designed space. EMPWR is a culmination of my artistic direction, shaping a gym experience that transcends the physical, enhancing both health and well-being through the power of visual storytelling.

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