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Project type

Art Direction

In my capacity as Art Director and Photographer, I spearheaded the rebranding initiative for BLK BRW, a dynamic company celebrating "Brewing while Black." This project, a powerful statement of identity, aimed to authentically reflect BLK BRW's commitment to excellence, diversity, and the artistry of brewing. Every detail, from the logo to packaging, was meticulously crafted to communicate the brand's values, drawing inspiration from the rich tapestry of Black culture. As the Art Director, I prioritized inclusivity, resulting in a visual identity that not only stands out on the shelf but also tells a compelling story of tradition, innovation, and community. In my role as the photographer, I captured the brewing process intricacies and diverse faces behind the brand, conveying the passion and craftsmanship integral to BLK BRW’s mission. This rebranding journey transcended design; it was a collaborative effort to elevate the brand's narrative. Through thoughtful choices, striking visuals, and storytelling commitment, BLK BRW now stands as a beacon of excellence, proudly declaring its identity while delivering a product that resonates with its community—a celebration of culture, diversity, and the art of brewing excellence.

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